Culture Research:The Stages of Creativity

 


In the book ‘The Art of Thought’ from 1926, Graham Wallas proposed one of the first complete models of the creative process. Wallas described how it consists of the four-stage process of preparation (or saturation), incubation, illumination and verification (or implementation). This 1920s’ theory continues to be highly cited among professional design teams and in scholarly works on creativity.


What happens in the four stages of creativity?

  • Preparation
  • Incubation
  • Illumination
  • Verification  



When reflecting on my daily procrastination journey, I found that I spent the longest time on Incubation. I also interviewed a lot of friends at the same time, and everyone was in line with my situation. They all had the longest time in the first and second stages of the early stage.


Online access

Time spent on each person’s creative step

Suppose there is a design assignment, which takes 30 days

Each grid represents 2 days




After I interviewed my target users, I found that we were often confused and anxious in the first and second stages of the early stage. So, I would like to use this app to help everyone quickly get through the confusion period and complete homework on time.





Bibliography:

The Interaction Design Foundation. (2020). What Are The Stages Of Creativity?. [online] Available at <https://www.interaction-design.org/literature/article/what-are-the-stages-of-creativity> [Accessed 29 December 2020].


Wallas, G. (1926). The art of thought.


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